It opens a 5-12 months program of worldwide sports to sell recognition of the various places of the world thru a cultural storytelling that is realized with a revolutionary and interactive photography exhibition, with theme-depth content related to the relaunch of Regions and their discovering on www.Lifebeyondtourism.org through NFC era. The mission targets to create a circuit of sharing and understanding of Regions from a Life Beyond Tourism® attitude thanks to the photographic panels so that it will arrive in Florence from all around the global. The Festival is an international event that celebrates the cultures of the world. In this manner it'll be feasible to truly go to the sector thru the eyes of locals and acquire a privileged examine the worldwide tangible and intangible background. The intention of the Festival is to contain groups of younger college students round the world in the advertising, interpretation, presentation and enhancement of the nearby cultural expressions of a specific background website in their country (in times of pandemic), implementing the Life beyond Tourism method. It is a workout in narrating the territories wherein college students of universities and better training institutions are worried to instill within the younger generations the curiosity to discover and shield the identities of their territories.